Search engine optimisation is a cornerstone of dental marketing. Unlike paid ads or postcards, SEO is long-term and consistent, helping clients achieve visibility in their local area and beyond. The right strategy includes a combination of on-page and off-page factors that drive traffic, increase patient retention, and boost the authority of a client’s website.
Start dentists seo keyword research. Keywords are what patients type into search engines, and picking the right ones will allow you to attract the best quality leads and patients. It’s also important to understand what your competitors are doing, so you can differentiate your brand and find your own space.
Write useful content, including FAQs, guides, and videos, to answer common questions and showcase your services. Search engines favor websites with genuinely helpful content.
Technical SEO includes optimising a website’s structure, speed, and mobile-friendliness to improve user experience and search engine accessibility. This can be done by ensuring pages are properly organised, reducing redirects, using browser caching, and making sure the site loads quickly.
Local SEO is vital for dentists, as many patients are looking for a practice in their neighbourhood. This can be achieved by optimising a Google Business profile, including claiming the listing, adding a location, and regularly updating it with posts regarding services and special offers. In addition, building citations and linking to other relevant sites can also boost local visibility.