Email verification for marketers is a vital tool for any online business, blogger or digital influencer looking to get the most return on their marketing efforts. Email validation removes invalid, non-deliverable or false emails from mailing lists prior to sending a campaign to improve deliverability and engagement rates.

While it’s impossible to guarantee that every email address on your list is valid, the right tools can help you keep your bounce rate in check. Bounces not only damage the reputation of your ESP or email service provider, but they also skew campaign metrics by adding inaccurate results. This makes it harder to understand what’s working and what isn’t.

Email Verification for Marketers: How to Maximize Campaign Success

The best way to protect your email list is by implementing a regular, automated process for cleaning it up. Email validation is an important part of this process because it ensures that the addresses you send to are genuinely valid. Invalid, mistyped, or temporary addresses not only waste your time but can impede the effectiveness of your campaigns by adding undeliverable or spam trap messages to your overall bounce rate.

The right email verification solution for your team will depend on your specific business and your email marketing strategy. You can choose between batch verification, which checks the entirety of your list at a time, or real-time API, which vets each address as it’s entered into your database. This is especially helpful if you collect addresses in bulk or from multiple sources and can help prevent data decay and bog down in your overall deliverability rates.