PBN Links are private blog networks that build a network of thrall domains that link to each other. The goal is to use these networks to leverage the referencing system used by search engines like Google to improve a website’s ranking on SERPs. However, these networks are time consuming and expensive to develop, and they run the risk of incurring a manual Google penalty that can devastate traffic and rankings.

Google’s stance on PBN link building is clear: they don’t like them. Using them violates the search engine’s Webmaster Guidelines and puts your site at risk of a penalty that could hurt both traffic and earnings.

If you do decide to go with a PBN, be sure that each network is meticulously curated and built with high-quality content. It’s also important to focus on links from sites that are relevant to the topic of your own website – i.e., a PBN of health-related blogs would be more beneficial than one of technology blogs.

Are PBN Links Still Effective in 2025

Another option is to hire a reputable link building agency that uses more “white hat” tactics like guest posting and niche edits, which can help to increase your rankings without the risks associated with PBNs. Beware, though, that agencies often oversell the benefits of these techniques and may not actually deliver on their promises. Also, it’s best to avoid a company that offers a guarantee for the number of links they’ll provide in a month or quarter, as this can be a red flag for low-quality work.